Professional

Marketing Manager

The resources sector require dynamic and competent Marketing Managers to promote the company's sales of products or services and image.

Marketing Managers promote a company's sales of products or services and image. This may include the marketing of existing products, developing new products or services as well as defining markets for these products and services.

Duties

  • Identify and analyse an organisation's strengths and weaknesses, and respond to opportunities and threats in the marketing environment;
  • Set goals for market share and growth;
  • Develop and implement appropriate strategies by selecting, segmenting and targeting markets, and promoting products and services to those markets;
  • Make decisions regarding products, such as choosing labels or packaging;
  • Work on developing new products;
  • Work out an approach to pricing and set prices for products and services;
  • Manage distribution channels such as shops and wholesalers;
  • Make decisions regarding the distribution of products (such as taking orders, warehousing, stock control and transport), manage store image or undertake direct marketing;
  • Develop plans for advertising, sales promotion, public relations, personal selling and sales management; and
  • Undertake marketing audits to monitor sales performance.

Skills Required

  • Able to analyse and interpret information;
  • Creative;
  • Very good communication skills;
  • Organisational skills;
  • Able to work as part of a team; and
  • Able to work independently.

Salary

$80,000 - $120,000